Sherman Xuming Zhang, President of AVIC International USA Inc.​

Play Video

Biography

Xuming Zhang (AKA, Sherman Xuming Zhang, Zhang Xuming) is the president of AVIC International USA Inc. the U.S. subsidiary of sthe Aviation Industry Corp. of China (AVIC). AVIC is China’s largest state-owned aviation company, focusing on aviation development and production as well as providing full-scale services in research and development, operations, manufacturing and finance. Globally, AVIC has more than 200 subsidiary companies, 20 plus listed companies and approximately 500,000 employees. In 2012, AVIC ranked 250 among Fortune’s Global 500 enterprises.

Responsiblities & Highlights

Zhang has worked for AVIC for more than 28 years and has extensive experience managing businesses both in the U.S. and China.

In his current role, he oversees AVIC’s U.S. expansion efforts, which, in addition to the aviation sector, include new energy, real estate, hotels, high-end retail, international trade, logistics and electronics. Including a four-year stint in the golf industry when AVIC USA was known as CATIC USA Inc. Later CATIC USA switched its name to AVIC International USA Inc. (AKA: AVIC USA) in 2015.

Prior to his current role in the U.S., Zhang was in charge of international business cooperation efforts for AVIC, including establishing international joint ventures in China.

AVIC International USA Inc.

21 Rancho Camino Drive
Suite 101
Pomona, CA 91766
Email 1:
sherman@skyharborhotel.com

Email 2:
losangeles@cgccusa.org
Email 3:

contact@cgccusa.org
Phone:
(213) 807-8088

 

Currently Zhang is the chairman of the Los Angeles China General Chamber of Commerce-USA (CGCC) which has been recognized as the largest and most influential non-profit organization representing Chinese enterprises in the United States.

Note the address for the  (non-profit) Los Angeles China General Chamber of Commerce (CGCC) is 21 Rancho Camino Drive, Suite 101, Pomona, CA 91766 which is the same (for profit) address as the office of AVIC International USA Inc.

Here’s what’s in the news:

China Daily USA: "AVIC International's US buys to boost global growth"

AVIC International, USA Inc is integrating the resources of its US acquisitions to increase its global market presence and boost overall growth.

“Our priority now is to integrate the strengths of the acquired companies with our own advantages so as to achieve solid growth at a faster speed,” said Zhang Xuming, president of the US operation of AVIC International.

The acquired companies can fill the holes of AVIC International’s own operations and take advantage of the channels of AVIC International, especially in developing countries in Africa and Southeast Asia, he said.

The company’s major acquisitions in the US include Align Aerospace Holding Inc, a distributor of aerospace fasteners and other hardware, in April this year, and aircraft engine manufacturer Continental Motors in 2011

The multi-hundred-million-dollar purchase of Align Aerospace, based in Chatsworth, California, is of great significance to China’s aviation industry, Zhang said.

Align Aerospace distributed hardware and related components to aerospace original equipment manufacturers (OEMs) and their subcontractors throughout the world.

Among the top five aviation hardware suppliers in the world, Align’s clients include such manufacturers as Boeing, Airbus and Bombardier.

With the purchase of Align, AVIC International will be able to integrate the distribution teams in the US, Canada and China’s Zhuhai, to help in aviation hardware purchases, stocking and distribution for aviation manufacturing and maintenance industries in China and other countries, said Zhang.

With aerospace as its main business sector, AVIC International is the primary channel for the import and export of commercial aerospace products in China. It has exported more than 1,000 aircraft and imported hundreds of aircraft over the past three decades.

This year, China’s home-developed ARJ21 regional jet and C919 passenger airliner are expected to realize customer deliveries and maiden flight respectively.

“The acquisition of Align will certainly help strengthen our performance in aircraft manufacturing and after-sale service,” Zhang said.

AVIC International and Greenbriar Equity Group LLC, a private equity firm and Align’s principal shareholder, reached an agreement to sell Align to AVIC International Holding (Zhuhai) late last year. The two sides closed the deal after receiving approvals from both the Chinese and US governments early this year.

“It’s the right time for AVIC International to acquire Align,” Zhang had said after the purchase was completed. “AVIC International has the need and desire to expand its business globally, and Greenbriar was looking for buyers at a time when the economy recovers (from the 2008 global financial crisis).”

AVIC International Chairman Wu Guangquan said at a ceremony in April in Los Angeles that Align would “bring valuable experience in aerospace supply chain management to AVIC International”.

AVIC International has a strong emphasis on supply chain integration and management, and Align sells more than 100,000 SKUs (stock-keeping units), including fasteners and other aerospace hardware, through its distribution centers in the US and France as well as forward stocking locations around the world.

In return, Align’s relevance with current customers and global presence, especially in the Chinese market, will be greatly boosted with the investment, resources and relationships of AVIC International, Wu said.

Align CEO Andrew Roberts agreed: “AVIC International’s long-term focus on growth and supporting major commercial aerospace customers globally are a perfect fit for Align.”

With the mission of developing overseas markets for the civil aviation industry and expanding international investment, AVIC International is engaged in several business sectors, including aerospace, trade and logistics, retail, electronics and real estate and hotel management, with a revenue of $25 billion in 2014.

Since 2013, the company has purchased six hotels in the US, two each in Southern California and Atlanta and one each in Denver and South Field to strengthen its business in hotel management.

“It’s also part of our effort of ‘Chinese brand going global’,” Zhang said.

The process of integration does not only happen in the business level, but also in culture and communication levels, said Zhang, adding that they have met certain challenges in the operation of the acquired companies.

One major challenge is to how to take advantage of local resources and channel the acquired company’s traditional market and customers into a larger market and larger group of customers.

“The cultural differences are easily exposed in the daily operation and we have spent a large amount of time addressing it,” he said.

As a company with a relatively long history of international operations, Zhang said valuable experience has been earned.

“Good communication proves to be effective with us,” he said. “We encourage every employee to open up their minds and contribute their ideas and opinions.”

Brainstorming sessions are held regularly to provide a platform for communication, according to Zhang.

Every year, all the overseas companies and local employees are considered candidates for the awards of “Excellent Individual” and “Excellent Company”. The excellent local employees are also invited to attend the annual meeting in China to claim their awards, which is a way to integrate them into the whole family.

“Last year, the Continental Motors won the ‘Excellent Company’ award,” said Zhang.

So far, AVIC International has set up wholly owned or holding subsidiaries in major cities across China, established over 130 branches in more than 50 countries and regions, and owns eight listed companies. It has more than 80,000 employees in over 180 countries and regions.

Here’s what SHOULD BE in the news:

In reality, many of AVIC's US acquisitions are ripoffs – that are strategically hidden

One way to understand “hidden” ripoff activities is through review of  lawsuits filed against AVIC USA.

Another way is simply looking at the obvious.

There are 3 separate ripoff instances described here. Many more will be covered in the future.

1. China's Copycat Air Force

In an effort to eliminate expensive R&D costs and to get up to speed fast, China essentially built its entire air force by misappropriating others’ IP. US property was taken by AVIC USA under the presumed direction of president Sherman Xuming Zhang.

America’s latest revolutionary F-35 fighter jet is just one example of theft. In this case China ripped off  the actual manufacturing plans. It turns out the criminal acting in behalf of China was caught and is now serving time in prison.

2. Green Energy Wind Farms

After high-tech wind farm technology experts Tang Energy Group, Ltd. made a deal with Mr. Zhang, president of AVIC USA, Tang Energy was victimized in a technology ripoff by AVIC, Tang filed a lawsuit in Texas. AVIC lost and, after losing the appeal, ended up owing Tang $70 million in damages.

Wind energy is fueled by the wind, so it’s a clean fuel source. Wind energy doesn’t pollute the air like power plants that rely on combustion of fossil fuels, such as coal or natural gas. Wind turbines don’t produce atmospheric emissions that cause acid rain or greenhouse gasses.

3. Patented Sporting Goods Product

Golf product developer seeking manufacturing for a patented product, FairwayPro, looked to China because manufacturing in the US was too expensive and found AVIC International USA, a subsidiary of a Chinese state-owned conglomerate.

FairwayPro, the namesake company, was referred to factories in Shenzhen to tool and manufacture the product.

AVIC decided to sell the product in the Asia-Pacific market outside of its relationship with FairwayPro.

AVIC worked with TaoBao.com, the largest e-Commerce website in the world, to sell the product. Once FairwayPro discovered the ripoff, AVIC decided to refuse the owner access to tooling, effectively shutting its business.

FairwayPro filed a lawsuit against AVIC and was issued a judgement. AVIC appealed and lost.

The world’s best performing and only patented golf mat designed for driving ranges, golf courses, country clubs, resorts, indoor training centers, and home use is the most cost-effective and best performing golf mat on the market. Golfers don’t have to settle for painful static range mats that don’t react the same way grass does.